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Is The Future Of Advertising Already Here?

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When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. That’s a total of $25.23

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How Etsy Is Leveraging Google Shopping

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Going forward, Etsy marketplace sellers will be able to run Google Shopping campaigns , care of a new advertising dashboard the handcrafted marketplace is rolling out. To launch a Google Shopping campaign, users need log into the Etsy dashboard, set a daily ad budget and a target country.

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Who’ll Win When Facebook Advertisers Flee?

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Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. Facebook, the social network, is actually Facebook, the massive advertising platform. That wasn’t the big news.

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Amazon Ad Revenue To Surpass Cloud Sales By 2021

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Amazon Web Services (AWS) may be the driver of growth for the eCommerce giant now, but Piper Jaffray predicts that in three years’ time, advertising will bring in more revenue for Amazon. “Being the world’s largest product search engine has its advantages, and Amazon is starting to leverage them,” wrote Olson.

Sales 40
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ADP: Pandemic Prompts Firms To Replace Checks With Pay Cards

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Employers, she said, may not have understood the real value and not placed emphasis on that option through communication or advertising campaigns. But now, many firms may be hiring people remotely, and never seeing the individual’s face — except, perhaps, on a Zoom call.

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Credit Unions? Bid To Bridge The Challenger Bank Perception-vs.-Reality Gap

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But in an interview with Karen Webster, Jeff Chambers , president at Lumin Digital , a PSCU company, said CUs can more than hold their own — if they leverage the assets they already have on hand. Their marketing budgets are deeper and bigger, and they are national,” said Chambers of these and other digitally-focused firms.

Banking 53
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The Subscription Two-Step: Adweek Flexes To Keep Subscribers For The Long Haul

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This month’s Subscription Commerce Tracker® focuses on how subscription providers can leverage free trials to keep consumers engaged as well as pause features to help them temporarily halt their services instead of leaving for good. The report noted that 17.5 Around The Subscription Commerce Space.