Pandemic Predictions: Holiday Forecasts Depend On Three Factors
PYMNTS
SEPTEMBER 18, 2020
When the pandemic first took hold of the retail industry in March and April, the phrase “it’s hard to forecast during a pandemic” was heard in most every executive interview or earnings call. Now that the holiday sales season is imminent, the operative phrase is … well … “let’s try to forecast during a pandemic.”. economic forecaster.
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