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Pinterest Buys Math Camp To Work On Discovery

PYMNTS

Math Camp, the company that created location-based app Highlight and photo sharing app Shorts, is being acquired by Pinterest. The cofounder of Math Camp, as well as most of the staff, will be coming along to Pinterest once the deal is complete. Math Camp raised $5.5 million in venture funding during its five-year life.

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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. Build a tight relationship with your CEO and CFO.

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10 Friday AM Reads

Barry Ritholtz

Wall Street Journal ) • From Math Camp to Handcuffs: FTX’s Downfall Was an Arc of Brotherhood and Betrayal : Gary Wang and Sam Bankman-Fried are offering dueling accounts of the FTX fiasco and of who’s ultimately to blame. Most economic downturns hit lower-income Americans hardest, but this time is different. Here’s your investing playbook.

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10 Weekend Reads

Barry Ritholtz

You need to understand how math, statistics and probabilities work. Pour yourself a mug of coffee, grab a seat outside, and get ready for our longer-form weekend reads: • The Evolution of Financial Advice. To be a successful investor you need to possess a number of different traits. Why do so many people think he’s evil? (

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How Can a CFO Impact Your Customer Acquisition Cost and Lifetime Value?

CFO Simplified

Advertising. Now, you can do the math when you add all of this together, sit down and ask, “How many customers did we get this year?”. As a business owner, you need to understand what your total cost of marketing and sales is. This might include the amount you’re spending on: Digital marketing. Discounts you’re providing?

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Target Unveils New Branding For Digital Ad Business

PYMNTS

The company develops digital advertising for big businesses and brands, the StarTribune reported. Argyilan continued, “We infuse math — the insights and analytics that make our media company successful, with magic — the great, guest-focused design and shopping experiences that differentiate Target.”.

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Data Enablers: SigOpt’s Machine Learning Tools Help Businesses Optimize Operations

PYMNTS

From some guy’s garage in San Francisco, a group of math nerds has grown into one of the world’s finest-tuned machine learning operations. After receiving my PhD, I worked at Yelp and developed a black-box optimization engine called MOE to address this problem for optimizing advertising systems. How did the company overcome it?

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