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More and more companies are investing in addressable TV advertising: Finecast

CFO News

If I look at the total number of clients last year, which was circa 700 in Finecast globally, about 250 of those were new clients into the Finecast ecosystem, and about 70 of those came from India," Lewis said, adding that these numbers show the readiness of Indian clients for the addressable TV advertising opportunity.

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Finance Companies Bringing Humor to FP&A Software Advertising

The Finance Weekly

Financial Planning and Analysis (FP&A) is quite similar in that it is difficult for most people outside of the field to get too excited about numbers, spreadsheets, and reports. 2) Workday - Rockstar Super Bowl Commercial Workday put their humor on display on the most anticipated advertising stage of the year - the superbowl.

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Pinterest Stock Jumps 37 Pct On Renewed Advertiser, User Interest

PYMNTS

Users and advertisers are coming back to Pinterest , resulting in an upswing in sales for the social media company, Bloomberg reported. growth was particularly strident, with more users returning to the service — though the company expects the numbers to fall going forward. In the U.S.,

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Facebook Advertising Revenue Surges Amid Instagram eCommerce Tab Rollout

PYMNTS

billion in advertising revenue for the quarter, marking a 31 percent year-over-year rise. Drilling down into numbers reported in financial supplements that accompanied the earnings release, Facebook said that monthly active users (MAU) were 2.8 Facebook, Inc. reported on Wednesday (Jan. The social media company reported $27.19

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Twitter May Have Mistakenly Used Users’ Data For Advertising

PYMNTS

Twitter has revealed that some user data might have been used for advertising purposes. “We Tailored Audiences is a version of an industry-standard product that allows advertisers to target ads to customers based on the advertiser’s own marketing lists (e.g., email addresses or phone numbers they have compiled).

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Facebook Will Stop Using Phone Numbers For Friend Pushes

PYMNTS

In its ongoing attempts to fix its privacy standards, Facebook will no longer use phone numbers to determine who one sees on their “people you may know” list, according to Reuters. He added that, from now on, no one who signs up for Facebook will have their phone number connected to their friend suggestions.

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Alphabet Bolsters Advertising Features As Cloud Gains Traction Amid Pandemic

PYMNTS

Alphabet , the parent company of Google , strengthened its advertising capabilities in the second quarter as it looked to help connect business with customers through new features amid the pandemic. Drilling down into the numbers, YouTube revenues were up 5.8 billion, while total advertising revenues came in at $29.9