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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

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10 Friday AM Reads

Barry Ritholtz

Most economic downturns hit lower-income Americans hardest, but this time is different. Here’s your investing playbook. Bloomberg ) • Al Gore’s Struggles With ESG Show the Messiness of Green Investing : If the former veep’s Generation investment firm has trouble meeting lofty environmental and financial goals, who can?

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10 Weekend Reads

Barry Ritholtz

That it was essential to success, not just in the arts, but science, business strategy and investing. KCP Group ). • Your Career Is Just One-Eighth of Your Life : Five pieces of career advice, shaped by economics, psychology, and a little bit of existential math. ( Here are some of the most interesting things I found. (

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Zest AI CEO: Artificial Intelligence Is Reshaping Lending and Credit

PYMNTS

In this case, the “cake” is the improved performance and economics that many banks experience when they update systems that in some cases have been in place since the 1950s. “On On average, our customers will see a 20 percent lift in approvals and a 30 percent reduction in charge-offs just by deploying better math,” de Vere said.

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10 Tuesday AM Reads

Barry Ritholtz

My Two-for-Tuesday morning train WFH reads: • Stock Pickers Never Had a Chance Against Hard Math of the Market : In years like this one, when just a few big companies outperform, it’s hard to assemble a winning portfolio. The leading economic indicators show the U.S. The approach that works the best is also the one most people ignore.

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Lego Builds Stellar First Half As ‘Kidults’ Stay Home

PYMNTS

We will continue to invest in upgrading our e-commerce capabilities to support both our retail partners and [our] own platform and continue to invest in creating fantastic physical brand experiences for shoppers and fans.”. Besides its consumer success, Lego has also been a leader in the education space.

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Q&A with finance leader: Lead with context, coach with content

Future CFO

I can vividly remember my first high school economics class, that was when I first realized that math wasn’t only theoretical. It provided an in-depth understanding of emerging markets including consumer needs across culture, languages, and economic landscape. Managing a team across half of the globe is a multifaceted challenge.

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