Sporting goods 2023: The need for resilience in a world in disarray
Mckinsey and Company
JANUARY 22, 2023
After recording a widely positive performance in 2021, the sporting-goods industry has seen multiple challenges in the past year, including the threat of global recession, war in Europe, continued supply chain challenges, and rapidly rising interest rates—all contributing to a world in disarray. Resilience will be key to tackling the highly uncertain environment and preparing for the next wave of growth.