Sun.Nov 13, 2022

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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. But more importantly, marketers know from experience that when the economy turns, their budget is an easy target.

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10 Sunday Reads

Barry Ritholtz

Avert your eyes! My Sunday morning look at incompetency, corruption and policy failures: • ‘What if Yale finds out?’ : Suicidal students are pressured to withdraw from Yale, then have to apply to get back into the university ( Washington Post ). • The Incredibly Stupid Catastrophe Caused by Sam Bankman-Fried and FTX : A crypto implosion for the history books. ( Slate ) see also Bankman-Fried’s Cabal of Roommates in the Bahamas Ran His Crypto Empire – and Dated.

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Washington Attempts to Bully India into Cutting Ties with Russia

CFO News Room

By Conor Gallagher. For months the US has repeatedly tried to coerce India into cutting ties with Russia, thereby abandoning its national interests. New Delhi, however, continues to spurn American attempts to subject its economy to Washington’s dictates. The latest fuss concerns the G7 price cap on Russian oil and EU and UK bans on shipping and related services for Russian crude.

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ESG training: AICPA & CIMA launch certificate programme

Future CFO

For those seeking ESG training, AICPA & CIMA now offer a new certificate programme for finance and accounting professionals to consider. The growing demand for ESG data – driven by investors, lenders, customers, and, increasingly, policymakers – makes this a high priority category for skills development within the accounting and finance profession, AICPA & CIMA said.

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How to Build the Ideal HR Team

HR doesn’t exist in a vacuum. This work impacts everyone: from the C-Suite to your newest hire. It also drives results. Learn how to make it all happen in Paycor’s latest guide.

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Six Flags, Rivian, Bumble, Coinbase, Dutch Bros and more

CFO News Room

Travis Boersma, Dutch Bros Coffee at the NYSE, September 15, 2021. Source: NYSE. Check out the companies making headlines in midday trading Thursday. Coinbase – The cryptocurrency exchange was up 10.7% after Oppenheimer said Coinbase was well-positioned while the larger sector was having its “Lehman Brothers moment.” The failed deal between Binance and FTX caused a “calamitous hurricane,” the firm said. related investing news.

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Uncertainty surrounds this week’s 10-year TIPS auction

Tips Watch

Have we passed the peak for real yields? Or is this another head-fake? By David Enna, Tipswatch.com Well, that was a wild week. Look back to Nov.

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CBDCs: What Can We Learn From Dollarized Countries?

CFO News Room

A central bank digital currency (CBDC) is a digital currency issued by a central bank. It is important to distinguish between digital currency and a digital claim to a currency. Commercial banks offer digital claims to a currency in the form of checking account balances. A CBDC, in contrast, would be a digital currency, not a mere claim. In simple terms, the US dollar would be issued electronically. .

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China’s Global Port Investments Give Rise to Security Worries

CFO News Room

Security concerns related to Chinese investments in overseas ports are mounting as the country’s firms acquire more stakes at shipping hubs around the world and geopolitical tensions rise. Chinese companies have expanded investments at foreign ports in recent years and now run major container terminals in locations including Belgium, Israel, Spain, Sri Lanka and the United Arab Emirates.