Peloton And The City

In HBO's limited series reboot of Sex and the City, a Peloton bike has a major role. And even though Peloton was aware that the bike would be used, it was unaware (spoiler alert) that a major character would suffer a fatal heart attack after using the bike. And while using a product in a television show is generally more of a Marketing topic, it is also related to Finance as Peloton stock crashed 11.35 percent the day after the show first aired. Shares of the company are down 73 percent for the year, so this is not the first time the stock's foot slipped off the pedal.