The Art of Financial Project Evaluation: What Makes a Project Successful?
CFO Talks
APRIL 3, 2025
The Art of Financial Project Evaluation: What Makes a Project Successful? Ever greenlit a project that looked perfect on paperonly to watch it unravel six months later? For CFOs, making the wrong call can cost more than just money. It can derail growth, damage credibility, and put you on the defensive with the board. Yet the real challenge is that most financial evaluations dont fail because of bad math’sthey fail because they miss the bigger picture.
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