Nearly Two-Thirds Of Americans Already Own An IoT Device
PYMNTS
DECEMBER 16, 2016
The Internet of Things may be a burgeoning industry, but according to a new survey by IAB, nearly two-thirds of American consumers, or 62 percent, already own at least one IoT device. What’s more, 65 percent of those surveyed who own IoT devices said they are willing to receive ads on their IoT screens. In a press release highlighting the survey results, IAB said 62 percent of survey respondents said they already see ads on IoT -connected gadgets.
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