Remove Marketing Remove Math Remove Net Present Value (NPV)
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The Art of Financial Project Evaluation: What Makes a Project Successful?

CFO Talks

Yet the real challenge is that most financial evaluations dont fail because of bad math’sthey fail because they miss the bigger picture. But in todays environmentwhere capital is scarce, markets shift fast, and expectations are highCFOs cant afford that approach. You need to know if a project will generate value.