Remove Accounting Principles Remove Marketing Remove Profit and Loss Remove Restructuring
article thumbnail

How to create & use pro forma statements

Cube Software

The answers—based on different sources of data like market research or historical sales information—guide internal decision-making to promote regular, sustainable growth as well as create contingency plans for worst-case or best-case scenarios. For example, they might ask, "what if our revenue decreases by 20%?"

GAAP 40