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Turning challenges into opportunities: being a financial controller in 2024

Future CFO

Regulatory hurdles Geronimo concedes that the most challenging part of the controller role in 2023 was the changing regulatory guidelines that were impacting financials. She adds that impeccable financial analysis is key as effective communication and relationship-building skills foster an innovative and inclusive culture.

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Mapping Out Successful FP&A Management In the Face of Adversity

The Finance Weekly

Therefore, if you have all the necessary skills and talent, but you don’t have a strong personal brand within your organization, your management and colleagues will not perceive you as a value creator and treat you as a more analytical person limited to financial analysis and reporting.