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This, according to Ho, can be any combination of investor relations, corporate communications, technology, procurement, legal and corporate service and, strategy and development. Often with responsibility for investor relations, Ho says CFOs can help communicate their business to outside stakeholders and build the company brand.
User experience, seamless checkout, payment process, chat and security are just a few that need to be buttoned up. Customers want real relationships with people who value them, understand their goals and pain points, are responsive, and communicate quickly and clearly. The customer experience online has dozens of critical elements.
Communicate: Keep talking to your team, especially the Controller, to ensure you’re all aiming for the same goals. The CFO, while keeping a broader view, also participates in the filing of information with the Securities and Exchange Commission (SEC), as well as maintaining robust policies and procedures.
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