Invisible, yet Invaluable: Valuing Intangibles in the Birkenstock IPO!
Musings on Markets
OCTOBER 6, 2023
Even a cursory examination of the the Nifty Fifty , the stocks that drove US equities upwards in the early 1970s, reveals companies like Coca Cola and Gilette, where brand name was a significant contributor to value, as well as pharmaceutical companies like Bristol-Myers and Pfizer, which derived a large portion of their value from patents.
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