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Once Upon a Time in Financeland: How Storytelling Helps FP&A Succeed

Jedox Finance

This week, Mohamed ElRouby and Anders Liu-Lindberg carry you away into Financeland, where they make a case for storytelling in Finance, and how it helps in succeeding as a business partner for all stakeholders. Imagine replacing “stories” with “numbers” in these lines. Does it make sense? Not everyone can tell a good story.

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How storytelling helps FP&A succeed

Future CFO

Imagine replacing “stories” with “numbers” in these lines. While everyone understands good stories only some of us understand numbers, so they can never be the common denominator which we use to communicate to our audience. Hence, rather than leading with numbers FP&A must lead with stories to be heard. Does it make sense?