Remove Accounting Standards Remove Advertising Remove Budgeting Remove Forecasting
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Transcript: Cliff Asness

Barry Ritholtz

Everything was the same except, Chicago had in its budget to give me money for airfare to go visit. And I do think besides just the advertising aspect, I think one huge benefit to our business is we hire a lot of PhDs, including professors. But we don’t trade on a 10-year forecast. But imagine you have a forecast.