Invisible, yet Invaluable: Valuing Intangibles in the Birkenstock IPO!
Musings on Markets
OCTOBER 6, 2023
In sum, the accounting obsession with intangibles, and how best to deal with them, has not translated into material changes on balance sheets, at least with GAAP in the United States. If the best advertising is unsolicited, Birkenstock clearly has mastered the game.
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