article thumbnail

What is Financial Planning and Analysis (FP&A)?

Spreadym

By providing financial insights and analysis, they assist in evaluating investment opportunities, assessing the financial impact of strategic initiatives, and developing long-term financial plans. They develop financial models that simulate various scenarios and assess the outcomes on key financial metrics.

article thumbnail

3 Marketing Tools to Adopt to Become Better Finance Business Partners

Fpanda Club

To perform these functions marketing, as a discipline, possesses a wide range of tools and techniques that can be used to analyze data, verify hypotheses and communicate information. Key questions to ask and the example of SWOT analysis are represented in the illustrations below.