Mckinsey and Company

JUNE 23, 2023

Alumni of the Marketing Academy EMEA Fellowship Program share their experiences in overcoming near-term obstacles to growth.

Marketing 226

Marketing Sales 226

Mckinsey and Company

OCTOBER 13, 2022

Digital payment transactions are skyrocketing in emerging markets as innovations proliferate. Banks, fintechs, and telecom companies must quickly develop their strategy to compete for market share.

Marketing 323

Marketing Banking 323

Mckinsey and Company

MAY 9, 2023

The debut episode of Deal Volume highlights takeaways from McKinsey’s Global Private Markets Review, including the condition of the industry in 2022 and trends likely to affect investors in 2023 and beyond.

Marketing 208

Marketing Investments 208

Mckinsey and Company

AUGUST 1, 2023

Marketing; sales; marketing spend; spend efficiencies; sales efficiencies; sales growth; marketing growth; digital media; marketing sponsorship.

Marketing 155

Marketing Sales 155

CFO Dive

FEBRUARY 10, 2023

Although a majority of middle market CFOs expect increased revenue in 2023, only 18% plan to increase spending to support that growth, according to a recent study.

Marketing 281

Marketing Planning 281

Mckinsey and Company

APRIL 11, 2023

million new consumers entering the market are choosing among an average of 88 plans. This represents an outsize year for insurer and enrollment growth. More than 3.6

Marketing 224

Marketing Planning Healthcare 224

Mckinsey and Company

MARCH 15, 2023

The time has come for healthcare providers to wake up to the modern consumer and start building the alignment, capabilities, and infrastructure to support next-gen marketing in healthcare.

Healthcare 225

Healthcare Marketing 225

Mckinsey and Company

FEBRUARY 21, 2023

The small-and-midsize-business market has huge potential, but it’s also highly competitive and fragmented. Tech providers must understand the unique, evolving needs and preferences of small companies.

Marketing 254

Marketing 254

CFO Dive

NOVEMBER 23, 2022

Labor market conditions likely remain untouched despite a recent rise in unemployment claims prior to the Thanksgiving holiday, with labor demand still outpacing supply.

Marketing 235

Marketing 235

Mckinsey and Company

APRIL 25, 2023

The invasion of Ukraine has shocked the European energy market. Europe may need to intensify efforts to reduce gas demand to balance the market and ensure security of supply while avoiding price spikes.

Securities 189

Securities Marketing 189

Mckinsey and Company

JANUARY 6, 2023

Underwriters can use granular trend-impact diagnostics on portfolios, recalibrated risk selection, and greater underwriting agility to adapt to the evolving and uncertain insurance market.

Marketing 250

Marketing Risk Management 250

CFO Dive

OCTOBER 12, 2022

The uptick in layoffs and downturn in hiring is still not enough to cool a stubbornly red-hot labor market.

Marketing 277

Marketing 277

Mckinsey and Company

SEPTEMBER 18, 2023

Chemical players’ strategies and performance are increasingly affected by regional challenges, making aspirational transformations, bold resource allocation, and true sources of differentiation key.

Marketing 175

Marketing 175

The Reformed Broker

SEPTEMBER 15, 2023

This week, Michael Batnick, Rob Arnott, and Downtown Josh Brown discuss lessons from the tech bubble, smart beta, big tech valuations, Tesla and Nvidia, how AI might impact markets and the economy, and much more! The post Big Market Delusions appeared first on The Reformed Broker. Listen here: Apple podcasts Spotify podcasts G.

Marketing 70

Marketing Valuation 70

CFO Dive

MAY 16, 2022

The SEC will turn to litigation if needed to achieve “clarity” as it fights abuses in cryptocurrency markets, according to an attorney in the agency’s Enforcement Division.

Marketing 342

Marketing 342

Barry Ritholtz

MAY 1, 2023

Towards that end, check out Catherwood’s latest project: The Ages Of Finance: A Timeline Of Markets. You can sort the long history of finance on a timeline, either by specific topics — Equities, Milestones & Innovations, Commodities, Debt, and Manias & Crashes — or by “All Market History.”

Marketing 128

Marketing Finance Investments 128

Navigator SAP

OCTOBER 7, 2022

An Enterprise Resource Planning (ERP) system is a useful, all-around tool for mid-market businesses looking to streamline their processes and scale their operations. It integrates different aspects of the business, from finances to human resources to customer service.

Marketing 130

Marketing SAP Finance Planning 130

CFO Dive

NOVEMBER 4, 2022

The tight labor market was one of several factors impeding services sector growth in October.

Marketing 255

Marketing 255

Barry Ritholtz

MAY 19, 2023

Only 5 stocks driving markets?! Equal-weighted Nasdaq100 up 17% since the June lows for the market because “it’s only 5 stocks”? How bad at math do you need to be to think that it’s only 5 stocks driving this market? Only 5 stocks driving markets 2. Then why are Equal-weighted indices doing so well? Breadth is terrible 4.

Marketing 115

Marketing Forecasting Math 115

CFO News Room

FEBRUARY 5, 2022

lakh crore from the market, while net borrowing will be at Rs 11.2 Bond yields touched a 30-month high on Tuesday after the government announced a higher-than-expected gross market borrowing of Rs 14.95 lakh crore from the market, while net borrowing will be at Rs 11.2 The government will borrow Rs 14.95 By Manish M Suvarna.

Budgeting 130

Budgeting Marketing Planning Benchmarking 130

CFO News Room

NOVEMBER 25, 2022

More than 75% of brands have a dedicated budget for influencer marketing, from Coca Cola’s #ThisOnesFor campaign in collaboration with fashion and travel influencers, to Dior’s award-winning 67 Shades campaign in which the brand partnered with diverse influencers to promote its Forever Foundation product line. Influencer Originality.

Marketing 130

Marketing Budgeting Technology Accounting 130

Navigator SAP

JANUARY 21, 2023

With all that power in one place, you must choose the best mid-market ERP system. An enterprise resource planning (ERP) enables businesses to more easily make sense of their data and insights and take better control of their operations—all from a single platform.

Marketing 130

Marketing Planning 130

Mckinsey and Company

FEBRUARY 15, 2022

While the segment remains fragmented, a wide variety of here-to-stay macroeconomic trends are shifting the market landscape, requiring manufacturers to adapt to an increasingly blended market.

Marketing 229

Marketing Manufacturing 229

CFO News Room

JANUARY 2, 2023

What This Means for Marketers. Understanding this consumer preference opens new possibilities for marketers. On the most simple level, our research suggests that marketers can heighten consumer preference for their products by telling consumers whenever an unintentional discovery is part of a product’s narrative.

Marketing 130

Marketing Advertising Communication Sales 130

Barry Ritholtz

MARCH 3, 2023

The chart shows the peak-to-trough declines of all the bear markets with the popular definition of a 20% decline, measured up until the start of the first 20% rally. As Batnick points out, all of these horrendous periods of market pain are already factored into long-term returns of equities. Have a look at the BAML chart above.

Marketing 134

Marketing Economics Finance Accounting 134

VCFO

SEPTEMBER 21, 2023

Yet, this perception often differs from the view of the market. As a business owner, understanding the underlying drivers of genuine, market validated value in your enterprise empowers informed decisions. After years spent pouring their life’s work into building a business, an owner invariably forms a perception of its worth.

Valuation 93

Valuation Marketing CFO Benchmarking 93

CFO News Room

DECEMBER 26, 2022

To test new products, most companies rely on creating “minimum viable products” and testing customer feedback, or conducting focus groups or marketing surveys. Since the invention of surveys in the 1930s, companies have used market research to size up consumer needs. What do all of those market research methods have in common?

Marketing 130

Marketing Advertising Currencies Startups 130

CFO News Room

NOVEMBER 13, 2022

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130

Budgeting Marketing CFO Economics 130

Mckinsey and Company

AUGUST 16, 2022

Many respondents to McKinsey’s American Opportunity Survey say limited opportunities and a lack of skills are keeping them on the sidelines of the tightest labor market in 50 years.

Marketing 189

Marketing 189

Barry Ritholtz

AUGUST 19, 2022

The link was to James Mackintosh’s column “ Five Not-Quite-Impossible Things the Market Believes.” But rational people can reasonably disagree on anything market-related — after all, someone has to be on the other side of your trade. As to what the market “knows:” Stop Anthropomorphizing Mr. Market.

Marketing 128

Marketing Profit and Loss Forecasting Construction 128