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#FA Success Ep 326: Finding Marketing Success By Building Spreadsheets To Track That Advisor Data, With Erica Pauly

Nerd's Eye View

What's unique about Erica, though, is how she built a series of spreadsheet tools to measure the details of each step of her advisory firm’s marketing funnel, from lead generation to each meeting in the sales process to client onboarding and getting initial revenue for the firm… and then turned it into a series of tools that any advisory (..)

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3 Ways to Use Power BI To Make the Most Of Nonprofit Data

Collectiv

Additionally, the manual nature of these spreadsheets makes the process prone to human error when inputting, interpreting, and distributing data. By contrast, a tool like Power BI makes it easier (and quicker) to reliably collect, organize, and analyze data.

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3 Marketing Tools to Adopt to Become Better Finance Business Partners

Fpanda Club

To perform these functions marketing, as a discipline, possesses a wide range of tools and techniques that can be used to analyze data, verify hypotheses and communicate information. Key questions to ask and the example of SWOT analysis are represented in the illustrations below.

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To Sustain DEI Momentum, Companies Must Invest in 3 Areas

CFO News Room

Representation goals — whether based on industry benchmarks or population data for the appropriate city, state, or country — are one component, but it’s equally important to incentivize leaders and create accountability systems to help make those strategies a success. Source link.

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Comprehensive Guide to Workforce Planning

Spreadym

Here are some commonly used approaches: Data-Driven Analysis Utilize data and analytics to inform your workforce planning decisions. This involves gathering and analyzing data on current workforce demographics, skills, performance, turnover rates, and other relevant factors.

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What is Financial Planning and Analysis (FP&A)?

Spreadym

These stages may vary depending on the organization and its specific requirements, but here are the common stages in FP&A: Data Gathering: The first stage involves collecting relevant financial and non-financial data from various sources within the organization.

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How Back-Office FinTech Boosts Spas’ Recurring Revenue Opportunity

PYMNTS

Aggregating industry-wide customer information can also support businesses’ ability to benchmark their performance against their peers, said Danna. However, a better customer experience — and a higher chance of a recurring client — involves more than analyzing such trends.