B2B Is Slowly Getting More Personal — Thanks In Part To Millennials
PYMNTS
DECEMBER 17, 2019
Thanks to better data analysis — including via machine learning and artificial intelligence, among other emerging technologies — personalization is becoming a bigger part of the overall consumer experience. B2B eCommerce to reach $9 trillion this year — more than twice that of B2C eCommerce — that reputation may need a facelift.
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