In B2B, Data Integration Makes Sure The Price (Data) Is Right
PYMNTS
SEPTEMBER 3, 2019
However, as the industry takes a closer look at how technology and user experience can drive adoption, B2B eCommerce has an inescapable truth: Price is critical to landing a sale. The first is a lack of visibility into the pricing practices of industry competitors, which Smith said is often more readily available for B2C sellers.
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