Cube Software

DECEMBER 7, 2021

In this blog post, you're going to learn all about the LTV/CAC ratio and how to calculate it. As it turns out, there's a super useful metric that measures exactly that. Even better: this metric can (and should) inform your strategic initiatives going forward. Keep reading.

Sales 52

Sales Marketing 52

Nerd's Eye View

FEBRUARY 26, 2024

The good and bad news of this shift has been the emergence of a near-dizzying array of growth tactics, including blogging, webinars, social media, podcasts, paid search, lead-generation services, and (of course) good old-fashioned cold-calling and networking (to name just a few!).

Marketing 72

Marketing Sales Numbers Planning 72

Onplan

DECEMBER 16, 2021

In a previous blog , we defined strategic finance as “a way to turn what’s traditionally been a siloed set of processes and functions into a unified, integrated view of your financial performance that takes the entire organization’s perspective into consideration.”. In short, you want a strategic finance person.

Financial Planning and Analysis (FP&A) 52

Financial Planning and Analysis (FP&A) Sales Finance Forecasting 52

Onplan

DECEMBER 16, 2021

In a previous blog , we defined strategic finance as “a way to turn what’s traditionally been a siloed set of processes and functions into a unified, integrated view of your financial performance that takes the entire organization’s perspective into consideration.”. In short, you want a strategic finance person.

Financial Planning and Analysis (FP&A) 52

Financial Planning and Analysis (FP&A) Sales Finance Forecasting 52

Musings on Markets

OCTOBER 19, 2021

Cost of acquiring subscribers (CAC) : Subscription-based companies attract new subscribers by offering special deals or discounts, or through paid advertising. Acquisition (or equivalently, churn) disclosures are what allow us to piece this apart. Disclosure Dilemma: When more (data) leads to less (information).

Profit and Loss 70

Profit and Loss Accounting Numbers IFRS 70