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AI-powered marketing and sales reach new heights with generative AI

Mckinsey and Company

AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think about customer experience, productivity, and growth.

Sales 362
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How top performers outpace peers in sales productivity

Mckinsey and Company

The macroeconomic environment is putting sales budgets and bottom lines under pressure. Doing more with less” isn’t just a mantra, it’s a decree.

Sales 214
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Contrarian investors keep office sale-leaseback market ‘open’

CFO Dive

While office vacancies have soared due to the rise of hybrid work, office sale leaseback transactions ticked up to comprise 10% of the total sale leaseback transactions in the first quarter.

Sales 196
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Future of B2B Sales: Building the right team and talent to drive growth in an uncertain environment

Mckinsey and Company

Sales is a business about people and getting the right talent is vital—companies must reconsider their talent strategies and the sales roles they need to continue to drive growth.

Sales 223
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Home Depot CFO expects flat consumer spending, sales

CFO Dive

The home goods and improvement company is committed to a $1 billion investment in compensation for its frontline workers, CFO John McPhail said, even as it forecasts flat 2023 sales.

CFO 233
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Future of B2B sales: The big reframe

Mckinsey and Company

The new era of B2B sales is upon us and sales leaders are quickly making moves to adapt. We spoke with 50 global leaders to learn their game plan—and this is what we heard.

B2B 192
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Small businesses foresee ‘dismal’ sales: NFIB

CFO Dive

Inflation, a tight labor market and disrupted supply chains have jarred small business confidence in future sales growth.

Sales 242