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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

But more importantly, marketers know from experience that when the economy turns, their budget is an easy target. During the pandemic, we saw numerous productive marketing advances, many of which were long overdue — from more agile budget allocation to accelerated digital transformation connecting marketing and e-commerce.

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DIE Ruins Excellence in Orchestral Programming

CFO News Room

They say the guide “lays out actionable strategies for orchestras seeking to diversify the repertoire they present, drawing on interviews with orchestras of all budget sizes.” This is an “outside-in” strategy that can be executed with little to no change to an organization’s internal values, leadership, and operations.

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James Owen, Global Chief Financial Officer, Profiles Division, Kantar

Generation CFO

I can’t stand little empires, people holding money back and playing a negotiation game with budgets,” he explains. However, when he didn’t secure a senior contract at Bradford City, he left that path behind and went on to study maths at University. Total transparency. “I

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Transcript: Linda Gibson, CEO PGIM Quantitative Solutions

Barry Ritholtz

She has a really fascinating background, very eclectic, a combination of math and law. You, you get a, a BS in Mathematics and a JD from Boston University Math and Law. It is something, math has always come easy to me since a child. I didn’t get an advanced degree in math. Not the usual combination. What happened?

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Transcript: Elizabeth Burton, Goldman Sachs Asset Management

Barry Ritholtz

One, one is true and I’ve always said is that I wanted people to stop, ask if I could doing math. And no one asked me if I can do math anymore with a degree from Booth, particularly in econometrics and statistics. So people really ask you, you take French and can you do math. Two reasons. And it’s a critical need.

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Transcript: John Hope Bryant

Barry Ritholtz

One, it doesn’t have a budget allocation from Congress. They’re a budget, they’re a check writing organization. BRYANT: So money, unlike math, money is highly emotional. I mean, there’s 50,000 kids in the Atlanta public school system, so you can do the math there. RITHOLTZ: Right. RITHOLTZ: Yes.

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Transcript: Gary Cohn

Barry Ritholtz

You’re doing a lot of math in your head on the Fly. I’m doing, I’m doing an awful lot of math in my head on the fly. There’s ways around that during reconciliation for budget bills and things like that. What, what was it like stepping into that role?

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