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Ad Firms Predict Slower Advertising Growth for 2023

CFO News Room

Major advertising forecasting firms say global advertising growth in 2023 will be slower than previously predicted. . Automotive advertising could grow again after a period of moderate decline as the industry gradually emerges from the supply-chain crisis, the firm added. . Media owners’ ad revenue will grow 4.8% Mediabrands.

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Sebi asks mutual funds to stop using misleading illustrations in advertisements

CFO News

The market regulator said illustrations provided in the advertisements/ presentations/ brochures/ pamphlets would lead investors to believe that they will receive fixed returns on their investments.

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HUL steps up its advertising budget, raises outlay by Rs 679 cr in Q2

CFO News

HUL is not alone, with other leading stock exchange-listed consumer goods companies such as Colgate-Palmolive and Marico also expanding their advertising spend by 26-32% year-on-year in the September quarter.

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Lyft Buys Halo Cars In Advertising Play

PYMNTS

Ride-hailing company Lyft has acquired Halo Cars, an advertising startup that displays ads on top of vehicles, according to a report from Axios. Uber has been testing a similar tie-up with Cargo , an advertising startup in New York that shares ad revenue with the ride-hailing company.

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Finance Companies Bringing Humor to FP&A Software Advertising

The Finance Weekly

1) Datarails - Get “Sheet” Done Datarails , a leading FP&A software company for small and medium businesses created an advertising campaign based on the word “sheet”. 2) Workday - Rockstar Super Bowl Commercial Workday put their humor on display on the most anticipated advertising stage of the year - the superbowl.

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Loss Of Advertisers Knocks Facebook’s Market Value Down $56B

PYMNTS

With advertising boycotts aplenty, Facebook CEO Mark Zuckerberg is now out $7 billion, Bloomberg reports. Coca Cola has also said it will be pausing all social media advertising for at least 30 days. Facebook has also stepped up its work to fight hate speech, now not allowing ads if they label another group as dangerous.

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More and more companies are investing in addressable TV advertising: Finecast

CFO News

If I look at the total number of clients last year, which was circa 700 in Finecast globally, about 250 of those were new clients into the Finecast ecosystem, and about 70 of those came from India," Lewis said, adding that these numbers show the readiness of Indian clients for the addressable TV advertising opportunity.