A Downtick Is Coming for Online Advertising

CFO News Room

Obstacles are mounting against online-advertising giants, but the pain won’t be spread evenly. Ahead of first-quarter reports coming from the industry’s major players over the next few weeks, Wall Street has taken on a notably cautious tone for the sector.

Digital-Advertising Giants Are Coming Back to Earth After Pandemic Boom

CFO News Room

The supercharged advertising growth that some of the world’s largest technology companies reported during the pandemic is decelerating. A round of tech earnings last week made it starkly clear that the Covid-led surge in digital advertising has begun to ease.

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How Amazon Makes Money: Shopping, Advertising, & Cloud

CFO News Room

AMZN ), the world’s largest online retailer, has grown rapidly in a broad range of businesses including its core e-commerce operations, cloud services, and digital advertising. Amazon.com Inc.

How Kayak Makes Money: Distribution and Advertising Revenue

CFO News Room

Kayak earns money through advertisements, when it refers customers to online travel companies and other partner providers, and through additional commissions. Kayak earns revenue through advertising and distribution sources. Advertising Revenue.

How Twitter Makes Money: Advertising and Data Licensing

CFO News Room

Twitter divides its revenue into two categories: the sale of advertising services, which constitutes the vast majority of the company’s revenue, and data licensing and other services. The company generated the vast majority of its revenue through advertising services in FY 2021.

Commerce media: The new force transforming advertising

McKinsey

Commerce media is revolutionizing how ads are bought and optimized. Companies need the right strategy to share in its potential trillion-dollar-plus value. Growth, Marketing & Sales Insights Customer experience & loyalty Customer lifecycle management & CRM Marketing strategy

Amazon Courts YouTube Advertisers

PYMNTS

Amazon is reportedly holding meetings in an effort to lure more advertisers to its video content platform in a bid to take on YouTube. According to a news report in CNBC citing several unnamed people, Amazon has implied during several meetings that it is gearing up to unveil initiatives that are friendly to advertisers and marketers, and that it is more open to providing data to advertisers about what its customers are watching and what they are doing online.

Facebook Advertising Revenue Surges Amid Instagram eCommerce Tab Rollout

PYMNTS

billion in advertising revenue for the quarter, marking a 31 percent year-over-year rise. Earnings advertising Editors' Picks Facebook News Social MediaFacebook, Inc. reported on Wednesday (Jan.

Loss Of Advertisers Knocks Facebook’s Market Value Down $56B

PYMNTS

With advertising boycotts aplenty, Facebook CEO Mark Zuckerberg is now out $7 billion, Bloomberg reports. Coca Cola has also said it will be pausing all social media advertising for at least 30 days.

Advertisers Abandon Google For Amazon

PYMNTS

Amazon is getting a leg up over Google when it comes to advertising, with CNBC reporting that some advertisers are moving more than half of their budget earmarked for Google to the eCommerce giant. Citing executives at multiple media agencies, CNBC reported that Google could face a threat from Amazon in the online advertising space where it generated $95.4 For this year it is estimated it will control 37 percent of digital advertising budgets.

Pinterest Stock Jumps 37 Pct On Renewed Advertiser, User Interest

PYMNTS

Users and advertisers are coming back to Pinterest , resulting in an upswing in sales for the social media company, Bloomberg reported. The company was having trouble earlier in the pandemic, as it tried to balance its need for more revenue with a want to keep its most prosperous advertisers.

Facebook Tracker: Advertising Crackdown

PYMNTS

Until now, advertisers were able to use those identifiers to reach that block of users, small as it may have been. In response, Facebook has removed the capability for advertisers to target groups based on self-reported information. It was previously an automatic function of its algorithm to transform those self-reported interests and identifiers into advertising categories.

Visa, Yelp Pair On SMB Advertising

PYMNTS

Visa and Yelp are pairing on an advertising initiative for U.S.-based 24) morning, citing its “Visa Small Business Outlook Report” for the winter of 2019, that expanding advertising to attract customers remains a challenge for 39 percent of firms. News advertising credit cards debit cards digital payments Global growth marketing partnerships she's next SMB Visa What's Hot Yelp

Retailers Make Bigger Moves Into Digital Advertising

PYMNTS

The retail chain reportedly has been in discussions with Triad Retail Media , the retail advertiser owned by WPP PLC, to acquire it. The deal is aimed at increasing Target’s digital advertising efforts. Triad’s main business is selling advertising space on the websites of retailers and helping brands create digital advertising campaigns. Amazon , which captures about half of all online sales, has been steadily growing its footprint in the digital advertising space.

Is The Future Of Advertising Already Here?

PYMNTS

When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. By 2018, eMarketer predicts that programmatic advertising will account for 82 percent of all U.S. digital video ad spending thanks to growth in technology and advertisers’ ad buying habits.

Walmart Talks Up Its Advertising Platform In Bid To Challenge Amazon

PYMNTS

The Walmart Media Group is looking to take on Amazon ’s advertising division by touting what the retail giant can do for online sellers. Offering easy access, transparency and full accountability in retail advertising is foundational to our success.”.

Google’s New Features Help Advertisers’ Products Stand Out In Search Results

PYMNTS

Google this week launched new features aimed at helping advertisers using the company’s services to make their products stand out in web search results and on other platforms. Advertisers will be able to tag ads with the new information.

Despite Scandals, Advertisers Stick With Facebook

PYMNTS

CNBC is reporting that despite a year of scandals for social media giant Facebook, advertisers are still flocking to the company, and user base and ad revenues continue to grow. Despite all of the negative publicity, Facebook is as popular and profitable as ever, so advertisers are not eager to leave the platform. Facebook ad revenue advertising Brands marketing News online advertising scandals social media What's Hot

Retailers Make Bigger Moves Into Experiential Digital Advertising

PYMNTS

The retail chain reportedly has been in discussions with Triad Retail Media , the retail advertiser owned by WPP PLC, to acquire it. The deal is aimed at increasing Target’s digital advertising efforts. Triad’s main business is selling advertising space on the websites of retailers and helping brands create digital advertising campaigns. Amazon , which captures about half of all online sales, has been steadily growing its footprint in the digital advertising space.

Twitter May Have Mistakenly Used Users’ Data For Advertising

PYMNTS

Twitter has revealed that some user data might have been used for advertising purposes. “We We recently discovered that when you provided an email address or phone number for safety or security purposes (for example, two-factor authentication) this data may have inadvertently been used for advertising purposes, specifically in our Tailored Audiences and Partner Audiences advertising system,” the company wrote in a blog post.

The Lucrative Advertising Life Of Instafamous Kids

PYMNTS

The watchdog group Truth in Advertising has filed a complaint with the Federal Trade Commission (FTC) against the channel on the grounds that its videos are sponsored advertising content made to look like organic material created for entertainment. million followers and command $10,000 for each advertising partnership they sign. And if not – well, at least all that advertising revenue will pay for a top-notch therapist down the line. On June 3, 2019, a star was born.

Regulatory Costs To Be Paid By Google Advertisers

PYMNTS

Google has enacted a plan to pass on the cost of digital services taxes in Europe to advertisers instead, according to a Financial Times (FT) report, which will muddy the waters on governmental attempts to take more of the U.S. The plan involves an additional fee for advertisements in the U.K.,

The Truth-In-Advertising Push

PYMNTS

There’s a (slowly) growing push among retailers, brands and even politicians to make advertising campaigns as true and transparent as possible. ModCloth then decided to make its new focus on transparent, honest, undoctored advertising its cause célèbre and began hiring models from its own customer base and using users’ own social media photos wearing its clothing in its ad campaigns.

Job Posting Suggests Amazon Will Put Advertising On Blockchain 

PYMNTS

Amazon may be in search of a way to put advertising data on the blockchain, according to reports. The company recently put up a job posting looking for a software development engineer in advertising blockchain. Amazon said the potential candidate will help the company build and direct what it calls an untapped area of its advertising business. . Preferred qualifications include a master’s degree in computer science and advertising, FinTech and blockchain experience. .

Curbing Digital Advertising’s Big Payments Fraud Problem

PYMNTS

The complexity of online and mobile advertising — and the vast sums of money involved — make those areas extremely attractive for criminals. Welcome to the world of advertising fraud. As PYMNTS research has documented , advertisers will lose a projected $5.8 The problem, Xie told Webster, stems from the inherent nature of online advertising for retailers and service providers. The complexities of online and mobile advertising can work to the advantage of criminals.

Blockchain Tracker: Blockchain’s Role In Digital Advertising

PYMNTS

On the tip of everyone’s tongue in the digital advertising arena is blockchain technology. Just as recent as this January , ethereum-based blockchain technology company adChain partnered up with decentralized application studio ConsenSys with the goal of specifically developing a blockchain solution for the online advertising industry. The development of smart contract-based applications in digital advertising is an ideal use case for blockchain.

Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The luxury bedding company, which sells direct to customers, told the publication that the company’s marketing strategy revolved around a focus on Facebook advertising, with up to 75 percent of the firm’s ad budget going to that social media operator. Facebook digital marketing direct-to-consumer Facebook advertising News Online Marketing

Who’ll Win When Facebook Advertisers Flee?

PYMNTS

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. He, on behalf of P&G, took a very public stance on brand safety last year when the consumer brand giant discovered advertisements for its products on YouTube were placed next to questionable and inappropriate content.

Pinterest Gains Advertisers As It Competes With Other Social Networks

PYMNTS

At a time when chaos and turmoil seem to have permeated everything from the pandemic to politics, social media sharing platform Pinterest is winning new advertisers large and small who are drawn to it as a haven of safety and positivity.

Alphabet Bolsters Advertising Features As Cloud Gains Traction Amid Pandemic

PYMNTS

Alphabet , the parent company of Google , strengthened its advertising capabilities in the second quarter as it looked to help connect business with customers through new features amid the pandemic. “We’re billion, while total advertising revenues came in at $29.9

Google Boldly Advertises Where It Hasn’t Advertised Before

PYMNTS

As the outlet notes, not only do these new ad units serve to remind advertisers that Google ads are a beneficial method for gauging user intent, they will also potentially entice users to opt for Google’s shopping features rather than other third-party apps, like Amazon. Retail advertising ecommerce Google online commerce retail what's hot What's Hot

comScore And Cambridge Analytica Power Up Advertising

PYMNTS

An agreement has been announced today [October 12] between comScore and Cambridge Analytica that will allow comScore’s information from television to be used in television campaign strategies both or political and commercial advertising.

Facebook Lets Users Prevent Targeted Advertising With New Tool

PYMNTS

Facebook announced it has launched a new privacy tool so users can prevent their information from being sent to the site for targeted advertising. Facebook Cambridge Analytica data scandal News Off-Facebook Activity privacy targeted advertising What's HotThe new tool, called Off-Facebook Activity , will allow users to see a summary of the apps and websites that send Facebook information about their activity, and clear this information from the account.

Facebook Forced To Reimburse Some Advertisers

PYMNTS

Facebook announced yesterday that it would refund some advertisers after finding a bug that wrongly attributed video carousel ad clicks as clicks to the advertisers’ websites. Reuters reported that when users tried to expand and watch the video carousel on the mobile web browser, the bug mistakenly directed the click to the advertiser’s website, which resulted in incorrect billing. Facebook advertisers software bug What's Hot

Etsy Delights Investors With Earnings Win, Disgruntles Sellers With Advertising Fees

PYMNTS

That honor went two the new mandatory advertising fees coming soon to Etsy sellers. The new program, according to reports, will see Etsy start automatically advertising its seller products — and taking at least a 12 percent cut every time that advertising refers a sale that actually happens.