PYMNTS

SEPTEMBER 1, 2020

Google has enacted a plan to pass on the cost of digital services taxes in Europe to advertisers instead, according to a Financial Times (FT) report, which will muddy the waters on governmental attempts to take more of the U.S. The plan involves an additional fee for advertisements in the U.K., tech giant's revenues.

Advertising 63

Advertising Invoicing Planning 63

CFO News

MARCH 2, 2023

The interest from D2C brands to advertise on these fintech apps comes as these platforms have amassed a large captive user base and witness high daily user engagement rates with use-cases such as digital payments.

Advertising 52

Advertising 52

PYMNTS

AUGUST 3, 2020

Users and advertisers are coming back to Pinterest , resulting in an upswing in sales for the social media company, Bloomberg reported. The company was having trouble earlier in the pandemic, as it tried to balance its need for more revenue with a want to keep its most prosperous advertisers.

Advertising 75

Advertising Sales Retail Numbers 75

PYMNTS

DECEMBER 30, 2020

The Walmart Media Group is looking to take on Amazon ’s advertising division by touting what the retail giant can do for online sellers. Walmart Media Group said it has increased “net new advertisers by more than 40 percent this year while delivering measurable improved Return on Ad Spend (ROAS) for them.”

Advertising 60

Advertising eCommerce Retail Sales 60

CFO News

JULY 17, 2023

Advertising and consumer promotion spending is anticipated to increase by 20-25% YoY during H2 2023, driven by the Cricket World Cup, a rainy summer causing companies to delay ad spending and the festive season, according to executives.

Advertising 52

Advertising Retail Banking 52

PYMNTS

JANUARY 27, 2021

billion in advertising revenue for the quarter, marking a 31 percent year-over-year rise. Facebook, Inc. reported on Wednesday (Jan. 27) as part of its Q4 and full year 2020 earnings that total revenue surged 33 percent year-over-year for the three months ended Dec. The social media company reported $27.19 billion as of Dec.

Advertising 78

Advertising eCommerce Securities Numbers 78

PYMNTS

JUNE 5, 2019

The retail chain reportedly has been in discussions with Triad Retail Media , the retail advertiser owned by WPP PLC, to acquire it. The deal is aimed at increasing Target’s digital advertising efforts. Amazon , which captures about half of all online sales, has been steadily growing its footprint in the digital advertising space.

Advertising 66

Advertising Retail Budgeting eCommerce 66

PYMNTS

OCTOBER 8, 2018

Amazon is getting a leg up over Google when it comes to advertising, with CNBC reporting that some advertisers are moving more than half of their budget earmarked for Google to the eCommerce giant. For this year it is estimated it will control 37 percent of digital advertising budgets. billion in revenue.

Advertising 57

Advertising Budgeting Leadership eCommerce 57

PYMNTS

JULY 16, 2020

Google this week launched new features aimed at helping advertisers using the company’s services to make their products stand out in web search results and on other platforms. Advertisers will be able to tag ads with the new information. The advertising announcements were among several Google has made in recent days.

Advertising 56

Advertising Prioritization Budgeting Investments 56

PYMNTS

JULY 5, 2019

The retail chain reportedly has been in discussions with Triad Retail Media , the retail advertiser owned by WPP PLC, to acquire it. The deal is aimed at increasing Target’s digital advertising efforts. Amazon , which captures about half of all online sales, has been steadily growing its footprint in the digital advertising space.

Advertising 55

Advertising Retail Budgeting eCommerce 55

CFO News

MARCH 14, 2023

Executives at Godrej Group, Coca-Cola, Dabur, Maruti, Bisleri, and Lotus Herbals said they plan to invest heavily on advertising and marketing spends as a share of revenue in the April-June quarter, led by a combination of factors including new launches, early summer and strong revival of out-of-home demand.

Advertising 52

Advertising Investments Planning Marketing 52

PYMNTS

OCTOBER 11, 2016

When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. That’s a total of $25.23 percent to $710 million.

Advertising 79

Advertising Forecasting Data Analysis Budgeting 79

PYMNTS

JANUARY 24, 2019

Visa and Yelp are pairing on an advertising initiative for U.S.-based 24) morning, citing its “Visa Small Business Outlook Report” for the winter of 2019, that expanding advertising to attract customers remains a challenge for 39 percent of firms. Visa said in a press release on Thursday (Jan.

Advertising 65

Advertising Securities Marketing Technology 65

PYMNTS

NOVEMBER 3, 2020

At a time when chaos and turmoil seem to have permeated everything from the pandemic to politics, social media sharing platform Pinterest is winning new advertisers large and small who are drawn to it as a haven of safety and positivity. presidential election. The company’s net loss also narrowed 24 percent year over year to $94.2

Advertising 52

Advertising Prioritization CFO Sales 52

PYMNTS

OCTOBER 8, 2019

Twitter has revealed that some user data might have been used for advertising purposes. “We Tailored Audiences is a version of an industry-standard product that allows advertisers to target ads to customers based on the advertiser’s own marketing lists (e.g., email addresses or phone numbers they have compiled).

Advertising 53

Advertising Securities Numbers Accounting 53

PYMNTS

AUGUST 7, 2019

Amazon may be in search of a way to put advertising data on the blockchain, according to reports. The company recently put up a job posting looking for a software development engineer in advertising blockchain.

Advertising 56

Advertising Reconciliations Financial Data Technology 56

PYMNTS

APRIL 28, 2017

On the tip of everyone’s tongue in the digital advertising arena is blockchain technology. Just as recent as this January , ethereum-based blockchain technology company adChain partnered up with decentralized application studio ConsenSys with the goal of specifically developing a blockchain solution for the online advertising industry.

Advertising 64

Advertising Budgeting Startups Technology 64

PYMNTS

JULY 30, 2020

Alphabet , the parent company of Google , strengthened its advertising capabilities in the second quarter as it looked to help connect business with customers through new features amid the pandemic. billion, while total advertising revenues came in at $29.9 Drilling down into the numbers, YouTube revenues were up 5.8 billion last year.

Advertising 59

Advertising Numbers Retail 59

PYMNTS

OCTOBER 10, 2017

Amazon is reportedly holding meetings in an effort to lure more advertisers to its video content platform in a bid to take on YouTube. Amazon would get a cut of the money as it would count as an advertisement, noted the report. CNBC, citing market research firm eMarketer, reported that digital video ad spending in the U.S.

Advertising 46

Advertising eCommerce Marketing Accounting 46

PYMNTS

FEBRUARY 27, 2020

That honor went two the new mandatory advertising fees coming soon to Etsy sellers. The new program, according to reports, will see Etsy start automatically advertising its seller products — and taking at least a 12 percent cut every time that advertising refers a sale that actually happens. billion – $1.06 billion.

Advertising 52

Advertising Forecasting Sales Retail 52

PYMNTS

SEPTEMBER 18, 2017

Until now, advertisers were able to use those identifiers to reach that block of users, small as it may have been. In response, Facebook has removed the capability for advertisers to target groups based on self-reported information. CEO Mark Zuckerberg said the company is committed to keeping a closer eye on hateful posts.

Advertising 46

Advertising Education Numbers Accounting 46

PYMNTS

OCTOBER 12, 2016

An agreement has been announced today [October 12] between comScore and Cambridge Analytica that will allow comScore’s information from television to be used in television campaign strategies both or political and commercial advertising. The agreement will see the behavioral psychology and data analytics platform of.

Advertising 72

Advertising Communication Investments Planning 72

PYMNTS

APRIL 9, 2019

CNBC is reporting that despite a year of scandals for social media giant Facebook, advertisers are still flocking to the company, and user base and ad revenues continue to grow. Despite all of the negative publicity, Facebook is as popular and profitable as ever, so advertisers are not eager to leave the platform.

Advertising 40

Advertising Marketing 40

PYMNTS

MARCH 5, 2018

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. Facebook, the social network, is actually Facebook, the massive advertising platform. That wasn’t the big news.

Advertising 49

Advertising Retail Sales Auditing 49

PYMNTS

SEPTEMBER 4, 2019

Google is being accused of stealthily handing personal data to advertisers by using hidden web pages, the Financial Times reported on Wednesday (Sept. It is said to be the world’s largest real-time advertising auction house for the internet. into its advertising business but had not seen the details of Ryan’s accusations. “We

Advertising 43

Advertising Marketing 43

PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. Brooklinen stands as one example of the trend. The micro-targeting of potential customers was an especially attractive proposition.

Advertising 49

Advertising Budgeting Marketing Planning 49

PYMNTS

SEPTEMBER 3, 2019

Advertisers will lose a projected $5.8 Ad fraud’s prevalence is largely due to two factors: The lack of regulation and the sheer complexity and volume of online advertising. Dishonest publishers may spoof clicks to force advertisers to pay additional fees, or hackers could hijack an advertising slot to generate revenue for themselves.

Advertising 49

Advertising Communication Marketing Numbers 49

PYMNTS

OCTOBER 19, 2019

The watchdog group Truth in Advertising has filed a complaint with the Federal Trade Commission (FTC) against the channel on the grounds that its videos are sponsored advertising content made to look like organic material created for entertainment. million followers and command $10,000 for each advertising partnership they sign.

Advertising 40

Advertising Entertainment Accounting Leverage 40

PYMNTS

MAY 17, 2017

Facebook announced yesterday that it would refund some advertisers after finding a bug that wrongly attributed video carousel ad clicks as clicks to the advertisers’ websites.

Advertising 40

Advertising 40

CFO Dive

JULY 18, 2023

Alexis DeSieno, a veteran of biometric identification company CLEAR, takes Cardlytics' finance reins as the company grapples with a continuing slump in digital advertising.

Finance 197

Finance Advertising 197

PYMNTS

OCTOBER 29, 2019

Google’s advertising revenue — far and away its most profitable and core business line — hit $33.92 Pichai said that growth has been driven by the expansion of automated bidding among advertisers. “In In fact, more than half of advertisers’ search spend is now optimized via full automated bidding. “In

Advertising 40

Advertising Profit and Loss CFO Investments 40

PYMNTS

MAY 17, 2016

As the outlet notes, not only do these new ad units serve to remind advertisers that Google ads are a beneficial method for gauging user intent, they will also potentially entice users to opt for Google’s shopping features rather than other third-party apps, like Amazon.

Advertising 40

Advertising Retail Sales Planning 40

PYMNTS

DECEMBER 11, 2018

The retailer is using the latter company’s location-based advertising system, Teemo said in a press release. In an effort to tap into incremental revenue and store visits, fabric and craft retailer JOANN Stores is teaming up with mobile location platform Teemo.

Advertising 49

Advertising Retail eCommerce Sales 49

PYMNTS

AUGUST 20, 2019

Facebook announced it has launched a new privacy tool so users can prevent their information from being sent to the site for targeted advertising. This is another way to give people more transparency and control on Facebook, along with recent updates to our Ad Library, updates to ‘Why am I seeing this ad?’

Advertising 44

Advertising Accounting 44

PYMNTS

AUGUST 23, 2018

Sure, the social media platform said it lost one million active users from Europe after the General Data Protection Regulation (GDPR) took effect on May 25, tightening privacy regulations and making it more difficult for online advertisers to target consumers. But, the smaller players in the online advertising ecosystem are hurting.

Advertising 40

Advertising Compliance Marketing Securities 40

PYMNTS

MARCH 13, 2018

Ashley Fletcher, Adthena’s VP of Marketing, affirmed this pattern remains consistent when looking at desktop or mobile data, which strongly indicates Google is the far-and-away leader in retail advertising and setting the state for converting a sale from a product search. That strength was influenced by category accounting — U.S.

Advertising 40

Advertising Retail Accounting eCommerce 40

CFO News Room

FEBRUARY 3, 2022

new ad-privacy policy is roiling the digital-advertising world. The move limited the ability to gather data through apps that is used to target digital ads and drove advertisers to alter spending patterns. Facebook ’s. FB -26.39%. parent company served up a stark sign of how. Apple Inc.’s. AAPL -1.67%. Meta Platforms Inc. FB -26.39%.

Advertising 130

Advertising Profit and Loss Sales CFO 130