Remove Cash Flow Forecasting Remove Marketing Remove Profit and Loss Remove Strategic Planning
article thumbnail

Capital Structure – Beyond the Income Statement

VCFO

monthly, annual) performance, much more is needed for effective strategic planning – proactive planning that looks beyond what the business will do in the short term to where you want it to be in five years, ten years, or a similar timeframe. While the Income Statement does provide a view of historical (e.g.,

article thumbnail

Computer Retailer – Accounting Methods

CFO Simplified

But understanding your company’s profitability is critical to making the right decisions. Confusion over cash-versus-accrual reporting creates continuing questions for business owners. Significant Findings and Recommendations: Cash Flow Shortage. The company was currently using cash basis as an accounting method.