How Can a CFO Impact Your Customer Acquisition Cost and Lifetime Value?
CFO Simplified
JUNE 19, 2022
It’s about information—and a CFO lives and breathes the data that’s involved in running your company. So, let’s talk about how a CFO can impact your customer acquisition cost and the lifetime value of that customer. Marketing and Sales Costs ÷ Number of Customers Received = Customer Acquisition Cost.
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