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Apple’s Long Strange Trip to A $2T Valuation

PYMNTS

Apple slashed 70 percent of its product plans, launching the “Think Different” ad campaign and executed a very, very bold vision from its new/old leader. But Apple notably has changed its focus in recent years away from being the world’s foremost inventor of new gadgets and into the construction of a more fully realized Apple ecosystem.

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Transcript: Howard Lindzon

Barry Ritholtz

RITHOLTZ: In fact, there was a period of time where it looked like Microsoft Office wasn’t going to be made available. The antitrust case against Microsoft is the only thing that kept Apple alive. But anyway, it was a beautifully constructed stress ball called the Grip. It was tough, not everything was available.