Meal Kit Companies Reconsider Direct/Subscription Model In Favor Of Retail
PYMNTS
AUGUST 7, 2018
Meal kits were initially shipped directly to consumers in simple, ready-to-cook assemblage, offering meals that were considered healthy, affordable and serving a direct customer need. Among the key customer metrics, Blue Apron saw customers fall to 717,000 in the quarter from 943,000 a year ago and 786,000 during the first quarter.
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