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B2B Is Slowly Getting More Personal — Thanks In Part To Millennials

PYMNTS

Thanks to better data analysis — including via machine learning and artificial intelligence, among other emerging technologies — personalization is becoming a bigger part of the overall consumer experience. of the manufacturing industry’s adoption of digital tools. That trend promises to get even bigger in 2020.

B2B 54
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Millennials Make Big Push For B2B Personalization

PYMNTS

Thanks to better data analysis — including via machine learning and artificial intelligence, among other emerging technologies — personalization is becoming a bigger part of the overall consumer experience. of the manufacturing industry’s adoption of digital tools. That trend promises to get even bigger in 2020.

B2B 53