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Are Private Labels The Key To Cracking The Profitability Indian eCommerce?

PYMNTS

Cash is still king – but it’s use has fallen off by 15 percent in the 18 months since Prime Minister Narendra Modi, announced a rapidly implementing demonetization plan that saw 86 percent of the rupees in circulation disappear out of the economy nearly over night. And expectations for eCommerce are swelling accordingly.