Thu.Jun 24, 2021

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How to Optimize Marketing and Sales Operations

Jedox Finance

In the age of digitization, the value creation processes of companies are experiencing fundamental changes. This also affects the go-to-market processes in particular for the marketing and sales functions. In this blog, we discuss these changes and their implications for successful operations. For at least two decades now, the Internet has enabled customers to be increasingly better informed, and the next supplier somewhere in the world is just a click away.

Sales 116
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Reinvent demand planning to drive alignment

Anaplan

The work of demand planning managers has become incredibly complex in recent years as consumers became increasingly exacting and fickle, the path to reaching customers seemed less clear, and critical data about both a company’s customers and its supply chain grew trickier to gather. Traditional demand planning doesn’t work anymore, a fact that was magnified by the pandemic.

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CFO investment: More to raise their budgets for digital capabilities in FY21

Future CFO

A Gartner survey on CFO investment indicates that 82% of respondents plan to increase their budgets for digital capabilities in in FY 2021 compared to FY20. In addition, 70% of respondents intend to increase spend in information technology in this fiscal year, Gartner noted, adding that the survey of 115 CFOs was conducted between July – December 2020.