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Reviving a Financially Troubled Business: The Role of the CFO

CFO Share

Working tirelessly to break through the morass, founders often focus too much on sales and operations while under leveraging the skills of a CFO. Instead of saying “we’re running out of cash, we need more sales,” a good turnaround CFO would say “we’re running out of cash, but I think we could afford to drop prices 20% to boost sales.

CFO 52
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Reviving a Financially Troubled Business: The Role of the CFO

CFO Share

Working tirelessly to break through the morass, founders often focus too much on sales and operations while under leveraging the skills of a CFO. Instead of saying “we’re running out of cash, we need more sales,” a good turnaround CFO would say “we’re running out of cash, but I think we could afford to drop prices 20% to boost sales.

CFO 52
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article thumbnail

Reviving a Financially Troubled Business: The Role of the CFO

CFO Share

Working tirelessly to break through the morass, founders often focus too much on sales and operations while under leveraging the skills of a CFO. Instead of saying “we’re running out of cash, we need more sales,” a good turnaround CFO would say “we’re running out of cash, but I think we could afford to drop prices 20% to boost sales.

CFO 52
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991: Transforming Investment Wisdom Into Management Strategy | Jeff Bray, CFO, Semperis

CFO Thought Leader

Top-of-mind for Bray is a careful analysis of sales productivity and pricing integrity. Semperis’s CFO insists on a robust framework within which sales efforts align precisely with company goals and resources are invested in segments that drive the most value. There are a few things on which I’m focused this year.

CFO 52
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Transcript: Gary Cohn

Barry Ritholtz

Now, there was one really important part of, of that as part of my job training, I was sent to the big sales offices to learn how the product was sold. One of the big sales offices was out in Long Island in Garden City. I mean, it’s impossible to forecast this sort of thing. Made sense. 01:18:01 [Speaker Changed] Really?

Marketing 108