Remove Healthcare Remove Microsoft Office Remove Planning
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Apple’s Long Strange Trip to A $2T Valuation

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Apple slashed 70 percent of its product plans, launching the “Think Different” ad campaign and executed a very, very bold vision from its new/old leader. Apple Watch, meanwhile, has made increasingly large entrances into the healthcare field. More than a 20 years later, the company is spitting distance from a $2 trillion valuation.

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Transcript: Howard Lindzon

Barry Ritholtz

RITHOLTZ: In fact, there was a period of time where it looked like Microsoft Office wasn’t going to be made available. The antitrust case against Microsoft is the only thing that kept Apple alive. And I’m like, dad, I found I need 25 grand to get going and my dad said send me a business plan. LINDZON: Right.