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How to Calculate SaaS Revenue Retention

The SaaS CFO

Recurring revenue businesses have become the stars of the investment world. Investors love stable, recurring revenue streams. Valuations are tied to the health of our recurring revenue. But how do we measure the health of our recurring revenue? We use gross dollar retention (GDR) and net dollar retention (NDR).

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How to Calculate Net Dollar Retention

The SaaS CFO

Net dollar retention measures the amount of revenue that you keep and expand in your existing customer base. Net dollar retention (NDR) along with gross dollar retention (GDR) have become popular metrics in the valuation world. Retention is Pillar 2 of my 5 Pillar SaaS Metrics Framework.

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How to Calculate Customer Retention Cost

The SaaS CFO

Time to focus on customer retention and the health of our recurring revenue. It’s somewhat ambiguous when we try quantify our customer retention costs. We know that we […] The post How to Calculate Customer Retention Cost appeared first on The SaaS CFO. New customer growth may be slowing down.

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How to Calculate Gross Dollar Retention

The SaaS CFO

Gross dollar retention measures the amount of revenue that you keep from your existing customer base. Gross dollar retention (GDR) along with net dollar retention (NDR) have become popular metrics in the valuation world. The post How to Calculate Gross Dollar Retention appeared first on The SaaS CFO.

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How to Calculate Your Renewal Rate

The SaaS CFO

The health of your recurring revenue in SaaS is paramount. Healthy revenue drives predictable cash flow and higher valuations. Typically, you measure Gross Dollar Retention and Net Dollar Retention to assess the stickiness of your revenue. However, there is another metric that compliments retention.

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How to Calculate Your Renewal and Upsell Rate

The SaaS CFO

In the SaaS space, we talk a lot about the health of our recurring revenue. This comes in the form of churn and retention. Macro level valuations of your SaaS business are based on a multiple of recurring revenue. The post How to Calculate Your Renewal and Upsell Rate appeared first on The SaaS CFO.

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1% in net retention could mean millions in MRR; shown thru colorful charts

BlueLight

There are plenty of blogs that explain what net retention analysis is and the formula to calculate it. You’ll see how a 1% delta in net retention could mean tens of millions in MRR for your startup. Startup: Alex’s Lemonade SaaS Stand ?? What happens to MRR at different net retention rates? Scenario #1.

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