Reviving a Financially Troubled Business: The Role of the CFO
CFO Share
APRIL 25, 2024
Working tirelessly to break through the morass, founders often focus too much on sales and operations while under leveraging the skills of a CFO. Instead of saying “we’re running out of cash, we need more sales,” a good turnaround CFO would say “we’re running out of cash, but I think we could afford to drop prices 20% to boost sales.
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