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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

Leaders under economic pressure will likely prioritize short-term measures of growth, so there will be a bias toward marketing tactics with a clearer return on investment, such as search, social, and e-commerce. Under the stress of economic uncertainty, it’s more important than ever to keep an open dialogue.

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983: The CFO as Architect of Value | Aaron Alt, CFO, Cardinal Health

CFO Thought Leader

It was here where he would realize the potency of focusing beyond legal parameters—a habit that would spur a pivotal shift in his career from emphasizing legal details to prioritizing relationships and financial strategy. We’re a distributor of pharmaceutical products across the U.S., We’re a Fortune 20 company.

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Why Data-Backed Innovation Is The Medicine Healthcare Needs

PYMNTS

Making anything move fast has historically been a challenge, he noted, although in recent years the company has seen progress in both the innovations pushing forward — new programming languages and messages formats to supplant the over half-century-old EDI system buttressed by recent regulatory changes prioritizing data portability.

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2:00PM Water Cooler 12/9/2022 | naked capitalism

CFO News Room

A]llies have translated [Trump’s] often loosely defined philosophy into a 246-page policy plan released Thursday — the ‘America First Agenda’ — that they hope will codify what has already become the party’s dominant ideology and serve as blueprint for lawmakers at the state and federal level, whether or not Trump wins another term….