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983: The CFO as Architect of Value | Aaron Alt, CFO, Cardinal Health

CFO Thought Leader

In the world of finance, where leadership roles await those who distinguish themselves along a select number of familiar paths, Aaron Alt’s journey to becoming a CFO stands out for its breadth and depth, transcending conventional boundaries. We’re a distributor of pharmaceutical products across the U.S.,

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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

Leaders under economic pressure will likely prioritize short-term measures of growth, so there will be a bias toward marketing tactics with a clearer return on investment, such as search, social, and e-commerce. Under the stress of economic uncertainty, it’s more important than ever to keep an open dialogue.

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2:00PM Water Cooler 12/9/2022 | naked capitalism

CFO News Room

A]llies have translated [Trump’s] often loosely defined philosophy into a 246-page policy plan released Thursday — the ‘America First Agenda’ — that they hope will codify what has already become the party’s dominant ideology and serve as blueprint for lawmakers at the state and federal level, whether or not Trump wins another term….