The Digital Secret To Storefront ‘Surprise And Delight’
PYMNTS
FEBRUARY 2, 2018
Every toothpaste declares its “advanced whitening” powers, but that doesn’t make the decision between Crest or Colgate any easier. Sumner said this is especially important for categories like electronics — try learning everything there is to know about an iPhone from three bullet points on a tag at BestBuy! —
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