Invisible, yet Invaluable: Valuing Intangibles in the Birkenstock IPO!
Musings on Markets
OCTOBER 6, 2023
It is true that IFRS has moved faster in bringing intangible assets on to balance sheets, albeit not always in the most sensible ways, but even with those rules in place, progress on bringing intangible assets onto balance sheets has been slow. If the best advertising is unsolicited, Birkenstock clearly has mastered the game.
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