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10 Monday AM Reads

Barry Ritholtz

My back-to-work morning reads: • How to Tweak Your Investments for a More Normal Market : Convert a traditional IRA to a Roth IRA; Higher interest rates means cash gets a respectable yield; Revisit concentrated positions; consider adding international stocks; buy longer-dated Treasuries.

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Big Tech Compliance Tracker: UK Regulators To Form Digital Markets Unit; Italy Fines Apple $10 Million Over Claims About iPhone Water Resistance

PYMNTS

The rules, which are set to take effect in the spring, will provide consumers with the right to opt out of tailored advertising and make firms share more about the way in which they harness consumer data, among other elements. But there is growing consensus in the U.K.

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Setting Your B2B Sales Strategy in a Downturn

CFO News Room

Sellers need to avoid a spread-the-peanut-butter approach and instead concentrate resources on the most promising opportunities. Search advertising revenues experienced a sharp slowdown in areas such as insurance, loans, and mortgages. With the cloud business booming, a decision to continue investing heavily there is clear.

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Morgan Stanley: Apple Healthcare Could Bring In $313B By 2027

PYMNTS

Apple struck a deal with health insurance company Aetna and, reports noted, is in discussions to have as similar partnership for private medicare plans. Medicare has the most concentrated pools of money and is the least complicated to navigate,” Morgan Stanley said in its report.

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TRENDING: How Credit Unions Give Digital The Personal Touch

PYMNTS

The total number of CUs in the United States has decreased by 177 year-over-year, though, a sign that CU mergers and consolidations have concentrated more members in a smaller number of CUs. CUs active on social media risk alienating customers with too-aggressive advertising. percent within the past year, total assets have risen 6.4

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3 FP&A Practices That Will Transform Your Finance Team

The Finance Weekly

The New Era of FP&A Financial planning is essentially about forecasting and achieving precise results for your company. If finance collaborates with marketing, for example, they should be aware of everything from the return on investment of advertising campaigns to the cost and outcome of trade shows.

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Apple’s Healthcare Offerings Get New Data Capability For Patients

PYMNTS

Apple CEO Tim Cook has been vocal about the company’s plans to infiltrate the health market, saying the tech giant’s health offerings are going to be the company’s “greatest contribution to mankind.” Medicare has the most concentrated pools of money and is the least complicated to navigate,” Morgan Stanley said in its report.