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How Generative AI is Impacting the Digital Solutions Economy

Bramasol

Evolution of AI in Subscription-Based DSE Systems Before the widespread adoption of generative AI, both B2C and B2B markets have been utilizing various AI and machine learning applications to enhance their subscription-based services and products. Netflix, Spotify) to suggest content based on user preferences and viewing/listening habits.

SAP 89
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Millennials Make Big Push For B2B Personalization

PYMNTS

Thanks to better data analysis — including via machine learning and artificial intelligence, among other emerging technologies — personalization is becoming a bigger part of the overall consumer experience. As well, more personalization seems likely to come to the business-to-business (B2B) side of the equation.

B2B 53
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B2B Is Slowly Getting More Personal — Thanks In Part To Millennials

PYMNTS

Thanks to better data analysis — including via machine learning and artificial intelligence, among other emerging technologies — personalization is becoming a bigger part of the overall consumer experience. As well, more personalization seems likely to come to the business-to-business (B2B) side of the equation.

B2B 54
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DSE is Increasing Data Volume, Velocity, Density and Complexity

Bramasol

DSE is already transforming many B2C markets and is also rapidly making inroads into B2B scenarios as well. Addressing these complex issues often also requires integrating internally-generated data, such as incorporating AI data analysis and predictive analytics feeds.

SAP 60