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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130
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Debit Surge Has Ripple Effects On Networks And Issuers

PYMNTS

We may be catching a glimpse of economic life beyond the pandemic. Morgan management said in its commentary that debit was being used for “everyday spend,” while credit sales have been negatively impacted by slumps in travel and entertainment-related activity. The Congressional Budget Office said on Monday (Feb. generally preferred.”

Math 82
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Using Detailed Meeting Checklists to Drive Referral Growth

CFO News Room

I think the industry likes to tell a story that one of the big drivers from insurance and brokerage firms to RIAs is essentially the economics of it. And you start doing the math of the staff, and you’re like, “I can hire people for less than this.” And the economics, they ultimately worked out long term.

Planning 130
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Transcript: Marcus Shaw

Barry Ritholtz

The Company Lab was the entrepreneurship and economic development center for Chattanooga and the surrounding areas, which include North Georgia, North Alabama, and Southeast Tennessee. RITHOLTZ: What’s some of the economic sectors within that area? RITHOLTZ: Why is it not surprising that a math nerd is also a placekicker?

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Transcript: Rick Rieder

Barry Ritholtz

RIEDER: And all of a sudden, you change the economic paradigm so darn fast. Because the more that you create the news, if you think about it, if you’re a big CEO, CFO and think about CapEx spend, long-term hiring plans, do I need to have the Fed as one of the risk factors in? RIEDER: Yeah. RITHOLTZ: Right. I don’t think so.