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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

Above all, be clear about how the marketing function drives to broader financial outcomes desired by leadership – and speak their language, where possible. Partnership, transparency, and communication with your CEO, CFO, and likely even the board as well, are a potential antidote to cutting critical spend in this challenging moment.

Budgeting 130
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Essentials to successful finance transformation

Future CFO

Gartner surveys looking to 2022 show that CFOs, controllers and heads of financial planning and analysis (FP&A) are all focused on digital initiatives that will lay critical groundwork for an autonomous future. Cedric Assaouloff , digital and innovation lead at R&D finance pharmaceutical company F.

Finance 98
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CFO Pros on the Move: March

The Finance Weekly

Prior to joining Funko, Nave held various executive leadership roles at Walmart.com, where he served as the CFO, COO, and CEO. Prior to that, she served as the CFO of ByHeart, a baby nutrition company, and held several finance leadership roles at Dove, Chobani, and Talenti. Varma began her career in accounting at KPMG.

CFO 52
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How storytelling helps FP&A succeed

Future CFO

While everyone understands good stories only some of us understand numbers, so they can never be the common denominator which we use to communicate to our audience. That’s typically not something FP&A professionals are good at which means their effectiveness of communicating their insights generated from the analysis will suffer.

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Links 1/22/2023 | naked capitalism

CFO News Room

Gilbert Doctorow “Better an unsatisfactory peace than a debacle” – Alexander Mercouris Empire, Communication and NATO Wars U.S. Doesn’t mention that maybe outsourcing US drug manufacturing to China was a mistake. Water California’s next flood could destroy one of its most diverse cities. is doing too little, and 38 percent think the U.S.

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Transcript: Bethany McLean on Pandemic Fails

Barry Ritholtz

So he, he followed the polarization in the country around the vaccines rather than necessarily driving it leadership. Barry Ritholtz: 00:07:43 [Speaker Changed] Leadership. It seems like the whole US National Institute of Health is designed for this information to bubble up to the top for a little command and control and communication.