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Scaling A Digital Marketing Agency: A CFO's Guide to Success

Adam Kae

As a Chief Financial Officer (AKA ChiefFUNancial Officer) for digital marketing agencies, CFOAdam plays a vital role in ensuring the financial health and growth of your organization. In this blog post, we will explore key financial strategies that can help you effectively scale your agency and drive long-term success.

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How to Create a Flexible, Agile FP&A Function

Centage

Just as content is king in the world of marketing, when it comes to financial decision-making, data is everything. If you want to outsell the competition, then upgrading your financial planning and analysis (FP&A) efforts is of the utmost importance.

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Trend Lab Nabs $12.7M To Boost Corporate FinServ With AI

PYMNTS

Trend Lab, a startup developing artificial intelligence (AI) solutions for the FinTech market, has revealed it secured new funding. We … translate current financial systems into smart systems, exploring the unseen values and opportunities for businesses.”. In a press release issued Tuesday (Jan.

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Chase Tries To Win Over More Unbanked Consumers

PYMNTS

The report also found 24 percent of consumers are “voluntary invisibles,” a group that would likely not take up the new product offering from Chase, given they have made a decision not to participate in financial systems. and the shortfalls of the educational system in preparing people for emerging roles.”.

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NEW REPORT: What Demonetization? India’s Cash Usage To Reach $2.5T By 2021

PYMNTS

Several factors are helping cash thrive in India, including its large rural population with limited internet access, distrust of the nation’s financial systems and the population’s cultural ties to cold-hard cash. However, nearly two years after the policy launched in 2016, cash remains a key component of the nation’s economy.

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Futureproofing treasury and payments through digitisation

Future CFO

The new risks and market changes that COVID-19 ushered altered business norms. Well-oiled and prepared businesses survived (and some thrived), with many companies taking defensive financial positions and granular control over liquidity. Intraco’s Yeo added that having data in real-time matters in the current market.

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Data Integration and Analysis: The Foundation of Quality EPM Software

Planful

In other words, the more types of data you can integrate from different sources, the more valuable your data analysis processes will be. By integrating data from all of the various sources (financial systems, production systems, customer relationship management software, etc.),