Asia Pacific consumers demand sustainability at record levels
Future CFO
JUNE 5, 2022
Asia Pacific consumers are a driving force behind the region’s interest in purchasing sustainable goods, showing brands the importance of an ESG focus, said Bain recently when releasing a survey. Among 16,000 Asia Pacific consumers surveyed, 90% said that they are willing to spend a premium on sustainability products, but don’t buy these goods due to a lack of information or the simple fact that they don’t trust claims of sustainability , the firm noted.
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