Qubix

SEPTEMBER 16, 2021

Frequent Itemsets and recommendations are two components of Market Basket Analysis. Everything is prepared within Oracle Autonomous Data Warehouse (ADW) and brought into Oracle Analytics where frequent itemsets and recommended items are visualised using Sankey and Network graphs.

Marketing 52

Marketing 52

Future CFO

SEPTEMBER 16, 2021

CIO-CFO partnership is important as tech leaders are helping to lead finance transformation while shifting strategies to meet evolving business and technology demands, said Workday and Deloitte recently when releasing a joint survey of more than 600 executives worldwide. Survey results indicate that 70% of CIOs surveyed having accelerated their finance transformation strategies by at least a year.

CFO 72

CFO Finance Leadership Leverage 72

Qubix

SEPTEMBER 16, 2021

In my previous posts, I was writing about Market Basket Analysis that you can perform in Oracle Autonomous Database and Frequent Itemsets that can also be created with Oracle Analytics.

Marketing 52

Marketing 52

Qubix

SEPTEMBER 16, 2021

Recommendations are usually always there to stimulate you to buy additional products or services regardless if you are shopping online or in a store. Sometimes these recommendations are just intuitions of sales manager, but more often these are prepared using some machine learning algorithm, for example Association Rules.

Marketing 52

Marketing Sales 52

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