How to Calculate Your Overall CAC Payback Period
The SaaS CFO
MARCH 8, 2022
Customer acquisition cost, or CAC, is a ubiquitous SaaS metric. CAC measures the amount of expense to acquire a new customer and the associated revenue from that customer. However, CAC as a standalone measure does not tell us much. The post How to Calculate Your Overall CAC Payback Period appeared first on The SaaS CFO.
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